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THE WHY NOT GENERATION


THE BRAND

Techcombank came up with a new product Iine for the young and ambitious, along with it the story: The Bank for the “Why Not” generation - for the ones who defy the status quo, who would try just about anything that feels right and true for them.

THE IDEA

Rich in Why Not: Some’s wealth lies in money. Some’s wealth lies in happiness, experiences, bravery, passion..which all starts with Why Not?

This film will be a collection of those stories, like a scrapbook.


Role: Interviewing these real life heroes, writing the script, working with the production house, playing director’s favorite.


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