Profile
 Bư (he/they)

Thích viết, vì idea có lời không bao giờ lỗi thời.

Hanoian living and learning my trade in Saigon. The trade: Advertising copywriter, queer community organizer, black cat father. 
Employment
Joy Creative Studio
Copywriter
2025 - now
Nobu Danang, Coolmate, Yamaha, Jemmia
dentsu Redder
Freelance Copywriter 
2023 - 2025
Techcombank, BIDV, KBank, Herbalife SV, Nat C,
UNICEF, not counting pitches.
ZEE Agency
Junior Copywriter
2022
Hanoi Beer, AO Smith, Simple Skincare, TH True Nut, Unilever, adidas, Vietinbank

Awards
D&AD NEW BLOOD: THE PORTFOLIOS ‘24 WINNER

Bư NguyễnI drive ideas to workbunguyen.create@gmail.com

ACE THE GIFTING GAME

 Brand: Jemmia Diamond
20/10 campaign
Role: Copywriter

In the mind game of love, even the closest hearts struggle to guess what the other truly wants.

This 20/10, Jemmia entered the chat not as a jeweler, but as the ultimate cheatcode for love, turning gifting anxiety into playful mastery. With wit, charm, and a wink, the campaign transformed diamonds from mere sparkle into the smartest move you’ll ever make.

Because when you gift Jemmia, you don’t just win her heart, you ace the whole game.
Top hit me up for a chat!