PROUD TO BE
YOUR MATE
Brand: Coolmate
7-year anniversary campaign
Coolmate’s first OOH!
Scripts not sold but loved
Role: Copywriter
From a simple menswear brand to a household name for every Viet, Coolmate’s 7th birthday celebrates not just our growth, but our customers’ too.
Because a real thank-you isn’t generic, it’s personalized:
Turning our name into yours,
as Coolmate is proud to be your Mate.