Profile
 Bư (he/they)

Thích viết, vì idea có lời không bao giờ lỗi thời.

Hanoian living and learning my trade in Saigon. The trade: Advertising copywriter, queer community organizer, black cat father. 
Employment
Joy Creative Studio
Copywriter
2025 - now
Nobu Danang, Coolmate, Yamaha, Jemmia
dentsu Redder
Freelance Copywriter 
2023 - 2025
Techcombank, BIDV, KBank, Herbalife SV, Nat C,
UNICEF, not counting pitches.
ZEE Agency
Junior Copywriter
2022
Hanoi Beer, AO Smith, Simple Skincare, TH True Nut, Unilever, adidas, Vietinbank

Awards
D&AD NEW BLOOD: THE PORTFOLIOS ‘24 WINNER

Bư NguyễnI drive ideas to workbunguyen.create@gmail.com

PROUD TO BE

YOUR MATE


 Brand: Coolmate
7-year anniversary campaign
Coolmate’s first OOH!

Scripts not sold but loved

Role: Copywriter

From a simple menswear brand to a household name for every Viet, Coolmate’s 7th birthday celebrates not just our growth, but our customers’ too.

Because a real thank-you isn’t generic, it’s personalized:

Turning our name into yours,
as Coolmate is proud to be your Mate.
Top hit me up for a chat!