Profile
 Bư (he/they)

Thích viết, vì idea có lời không bao giờ lỗi thời.

Hanoian living and learning my trade in Saigon. The trade: Advertising copywriter, queer community organizer, black cat father. 
Employment
Joy Creative Studio
Copywriter
2025 - now
Nobu Danang, Coolmate, Yamaha, Jemmia
dentsu Redder
Freelance Copywriter 
2023 - 2025
Techcombank, BIDV, KBank, Herbalife SV, Nat C,
UNICEF, not counting pitches.
ZEE Agency
Junior Copywriter
2022
Hanoi Beer, AO Smith, Simple Skincare, TH True Nut, Unilever, adidas, Vietinbank

Awards
D&AD NEW BLOOD: THE PORTFOLIOS ‘24 WINNER

Bư NguyễnI drive ideas to workbunguyen.create@gmail.com

MALNUTRITION PLATES

Brand: UNICEF
Fundraising campaign
Role: Copywriter

ONE SHOW Creative Use of Data - Shortlist

MADSTARS Data Visualisation - Crystal 

MADSTARS Brand Experience & Activation - Crystal  

Creativepool Social Good

ShortlistCresta Healthcare

Shortlist Cresta Cultural Impact - Shortlist

amongst others.
In Vietnam, millions of children face malnutrition, with nearly 40% in some regions suffering from severe deficiencies.
Together with UNICEF and Minh Long, we developed The Malnutrition Plates: Transforming alarming statistics into powerful ceramic designs to raise awareness and funds for UNICEF programs.

Each plate tells a story. Every purchase makes a difference.
Top hit me up for a chat!