Profile
 Bư (he/they)

Thích viết, vì idea có lời không bao giờ lỗi thời.

Hanoian living and learning my trade in Saigon. The trade: Advertising copywriter, queer community organizer, black cat father. 
Employment
Joy Creative Studio
Copywriter
2025 - now
Nobu Danang, Coolmate, Yamaha, Jemmia
dentsu Redder
Freelance Copywriter 
2023 - 2025
Techcombank, BIDV, KBank, Herbalife SV, Nat C,
UNICEF, not counting pitches.
ZEE Agency
Junior Copywriter
2022
Hanoi Beer, AO Smith, Simple Skincare, TH True Nut, Unilever, adidas, Vietinbank

Awards
D&AD NEW BLOOD: THE PORTFOLIOS ‘24 WINNER

Bư NguyễnI drive ideas to workbunguyen.create@gmail.com

STEER YOUR ANGLE 

 Brand: Yamaha NVX
In partnership with Ogilvy Vietnam
Product launch campaign - 2 TVCs

Role: Copywriter

When the daily grind boxes men into routine,
their edges get sanded down to fit the mold.
Day by day, individuality gets traded away
just to win someone else’s game.

From a brand that “Revs Your Heart,” NVX isn’t just an enhanced sport scooter.
Its sharp, raptor-like design and ride, unchains the monotony.
Giving men back the exciting angles of life.
Top hit me up for a chat!