Profile
 Bư (he/they)

Thích viết, vì idea có lời không bao giờ lỗi thời.

Hanoian living and learning my trade in Saigon. The trade: Advertising copywriter, queer community organizer, black cat father. 
Employment
Joy Creative Studio
Copywriter
2025 - now
Nobu Danang, Coolmate, Yamaha, Jemmia
dentsu Redder
Freelance Copywriter 
2023 - 2025
Techcombank, BIDV, KBank, Herbalife SV, Nat C,
UNICEF, not counting pitches.
ZEE Agency
Junior Copywriter
2022
Hanoi Beer, AO Smith, Simple Skincare, TH True Nut, Unilever, adidas, Vietinbank

Awards
D&AD NEW BLOOD: THE PORTFOLIOS ‘24 WINNER

Bư NguyễnI drive ideas to workbunguyen.create@gmail.com

WHY NOT GENERATION

Brand: Techcombank 
In partnership with dentsu Redder
Thematic film

Role: (Ghost) Scriptwriter

I was briefed to write the storyline and VO for this thematic. That meant interviewing the characters, weaving their stories to serve the idea best.

“Rich in Why Not. Some’s wealth lies in money. Some’s wealth lies in happiness, experiences, bravery, passion..which all starts with Why Not?”
Top hit me up for a chat!