BLOOMED COPY
Harvested as Award submissions and Commercial work.
TRUE ERGONOMIC SERIES
Brief: Label Heinz the only food worth pausing online for.
Almost had to fake a British accent for the voiceover.
Role: Concepting, copywriting.
Almost had to fake a British accent for the voiceover.
Role: Concepting, copywriting.
DUO’S ADULTNAP
Brief: Inspire the children to build new math habits with Duolingo Math.
My nephew loved it so much he played Duo Math while eating the pizza I bought for him :)
Role: Concepting, copywriting.
My nephew loved it so much he played Duo Math while eating the pizza I bought for him :)
Role: Concepting, copywriting.
PRISON FOR WILL
Brief: Reframe abortion as essential healthcare.
Emotionally invested. You can hear it in my voice and hopefully the letter-poem.
Role: Concepting, copywriting.
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Emotionally invested. You can hear it in my voice and hopefully the letter-poem.
Role: Concepting, copywriting.
FILTER YOUR LIFE
Việt tagline: CHỌN ÍT, LỌC NHIỀU.
Eng tagline: CHOOSE LESS, FILTER OUT MORE.
BTW, there’s actually a difference between a water filter and a water purifier.
Role: Concepting, scriptwriting, production “shadowing”.
THE WHY NOT GENERATION
THE BRAND
Techcombank came up with a new product Iine for the young and ambitious, along with it the story: The Bank for the “Why Not” generation - for the ones who defy the status quo, who would try just about anything that feels right and true for them.THE IDEA
Rich in Why Not: Some’s wealth lies in money. Some’s wealth lies in happiness, experiences, bravery, passion..which all starts with Why Not?This film will be a collection of those stories, like a scrapbook.
Role: Interviewing these real life heroes, writing the script, working with the production house, playing director’s favorite.
<<previous work
WEAR LESS THAN YOUR DONG
From La Roche-Posay (or any skincare brand),
To boys who barely do facewash.
To boys who barely do facewash.
WIP. Role: Concepting, copywriting.
THE TOAD PRINCE
From La Roche-Posay (or any skincare brand),
To boys who barely clean their face.
WIP. Role: Concepting, copywriting.
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To boys who barely clean their face.
WIP. Role: Concepting, copywriting.
FLOWER PAGEANT
Việt tagline: Hoa Yêu Thương. Chọn Hoa như Hoa Hậu.
Eng tagline: We pick flowers like its a pageant contest.
WIP. Role: Concepting, scriptwriting
Feedback from our mentor Thành Ngô on current storyboard. Note that the script above is a rendered version after feedback.
DRINK OF THE GODS
Liquid Death is a funny beverage company with an evil mission to make us drink their delicious water, packaged in recyclable aluminum cans.
So recyclable, it’s recommended by all the gods from heaven and hell.
WIP of a short-form series.
Role: Concepting, copywriting
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Scripts: Short-form series, 3 episodes.
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So recyclable, it’s recommended by all the gods from heaven and hell.
WIP of a short-form series.
Role: Concepting, copywriting
Scripts: Short-form series, 3 episodes.
